Category: Technology

Technology

Marketing Tips for Small Businesses: Social Media

Social media marketing: Will it bring results for my company?

It is clear that social smm has seen a dramatic increase in popularity over the past few years. With more than 800,000,000 active users, Facebook is more than twice as large as the US population!

It has seen a tremendous growth and millions of people now post more business and personal information online than ever before. This is happening at lightning speed, with thousands of tweets, posts and uploads every hour.

Sensis Pty Ltd commissioned recent research from the Australian Interactive Media Industry Association. (May 2011 p. 10). It found that 62% of Australian Internet users visit a variety social media sites. Many of them visit every day, while others only visit a few times per week. With millions of potential customers using these sites every day, it’s not surprising that many businesses have included social media marketing in their marketing plans. It is important to understand how these sites work and what it takes to maintain or resource your business presence. You can leave an online footprint that lasts a lifetime so be aware of how it can impact the perception of your brand. Consider whether social media is the right choice for you business.

1. Understand first – Understanding how social media works and its uses is crucial. What is the social media strategy of businesses and individuals? What gives them success? You may be wondering, “How do I get this done?” You could try it yourself by creating a personal account and then testing the features. Or you could ask a friend to show you their account so you can follow along. You could also search Google for a topic you are interested in and view the videos tutorials.

2. Understanding your purpose – What’s your purpose for using social media? What are you hoping to accomplish for your company by using social media? It is crucial that you clearly identify the purpose of social media participation (or any other marketing activity). It is important to understand why you are participating in social media. What are you hoping to accomplish? Are you looking to increase brand awareness, connect with customers, or find new sales opportunities? Be realistic about your expectations and what you can achieve.

3. Which social media sites are the best for you if you’re going to be active on social media? There are many social media platforms available. Which one is best for your company? Consider where your target audience might socialize online. Then consider how much time and resources you can devote to managing and maintaining your site. Which one is right for you? Some might be better suited than others.

4. Quality Content – Before you decide to use social media for your business, you should carefully consider how much and what quality information you will be sharing online. It will likely stay there for a while so make sure you are providing accurate, reliable and valuable information. It must be pertinent, or people won’t read it.

Engaging in social media is a great way to meet new people.

It’s cost-effective. You can set up many accounts on different social media sites for free.
Huge global audience.
This allows you to get feedback and communicate with customers instantly.
This marketing channel provides your business with additional channels to market your products, brands, or organisations.

Businesses need to understand that social media can present certain obstacles.

Resources You must be willing and able to dedicate the time required to create new content. It is crucial to assess whether you have the time or the resources to manage your social media accounts effectively.

You give control of your brand and marketing to your target audience by handing it over You should be ready for both positive as well as negative comments. Even if your company does not have a Facebook page, you should remember that customers can comment on their blogs or other public forums regarding your products and services.

Measuring ROI – With the introduction of web tracking tools and analytics tools, it was possible to measure the success of specific online advertising campaigns. You might not be able see the results of your social media campaign immediately due to the nature of the medium. Although your social media efforts may allow consumers to ask more questions and engage with your brand, it is unlikely that they will have an immediate effect on sales. There might be a delay.

How is social media being used?

The growth in social media usage has been rapid. However, more research on site usage and consumer behavior will allow us to gain insight into the tasks and transactions that people do when they visit social media sites. The top three reasons for using social media sites were, according to the Sensis Social Media Report:

1. To catch up on family and friends.

2. To share photos and videos.

3. To coordinate parties and other activities.

Based on responses from 490 Australian telephone respondents who claimed to use social media sites like Twitter and Facebook, the Sensis Social Media Report, Sensis Pty Ltd (May 2011 p. 18). These survey results show that people still use many of these sites for their fundamental purpose. I.e. To socially interact with their friends, family, and peers. While I don’t deny that 15% of respondents used social networking sites to learn about brands and businesses, and there are many excellent case studies of social media campaigns that have been launched using Twitter and Facebook, I believe it is important to remember that social media marketing, just like traditional marketing and advertising, must include the essential elements for any campaign to succeed. Remember that online marketing follows many of the same rules as offline.

Research suggests that consumers still look at company websites more often than ‘fan pages’ when making purchasing decisions. Additionally, a company’s website is a more reliable source of information. Only a third of respondents admitted to being influenced by fan pages in their buying decision, while nearly half said they prefer company websites.

Social media seems to be here to stay. The Web 2.0 revolution and the Internet are expected to continue evolving, changing the way we communicate, do business, and interact with each other. It is clear that consumers have more power online to voice their opinions, preferences, and needs. Businesses need to find ways to address these changing customer relationships to capitalize on these markets and opportunities.

Technology

Organizational Excellence through Technology

Technology and HR-Leverage in one: “Technology is an enabler of business. The integration of both would not only allow for harmonious co-existence, but also enable one to leverage the other. Technology for HR would enable digitization of mundane HR functions and automation of back office and transactional activities in relation to recruitment, performance management and career planning. The use of technology to leverage HR means utilizing technology to manage change through communication, training, recruiting, retraining and stakeholder analysis. They can also play complementary roles.

Both technology and HR share one thing in common: they both enable business.

Technology has been synonymous with information technology in recent years. In fact, hardly any technological advancement of the past has had an impact on all business sectors as much as information technology. It doesn’t matter what type of business you run, whether it is services, goods, commodities, branded, trading, manufacturing or any other, the current or traditional deployment of IT technology in one or the another form is certain. All business organizations will need knowledge workers to manage and deploy technology effectively. The HR function is responsible for managing these knowledge workers. It is therefore essential to integrate technology and human resources.

We must now understand the relationship between technology and HR. Integration does not just refer to harmonious co-existence, but also means one complementing the other. Technology is used to improve HR effectiveness and helps HR function in managing and adopting technological change.

Technology for Human Resources

As a function, HR management is responsible for delivering deliverables such as business strategy execution, administrative efficiency and employee contribution. These are all achieved through the work of HR professionals, which includes staffing, compensation, benefits and communication organization design. Technology is used in the majority of these areas.

e-Recruitment

All companies that are worth their salt leverage IT in the area of recruitment. Two types of e-recruitment are currently in fashion. The first is recruiting through the company’s site, while the second is hosting your request on other sites, e.g. monster.com jobsdb.com jobsahead.com jobsnaukri.com jobstreet.com etc. Larger companies have a stronger brand for potential employees and the first model is more popular. Others prefer to visit the job sites. Some companies are adopting both.

E-recruitment is a great way to get started. These sites are now global. Sites such as jobsahead.com or monster.com have created a global network that includes separate sites offering jobs in Australia, Canada, Denmark, Belgium and other countries. Employers can target specific countries and job seekers can search for jobs by country or region. 3 Com posted a profile of its Ireland office on the site recently. It highlights the contributions of 3 com’s Irish design team to its global projects.

E-recruitment was plagued in its early days by employers flooding them with low-quality bio data. Technology has again been a great help. Pre-employment testing, such as the one offered by Capital One, an American financial company, helps in filtering applicants. These tools allow applicants to be tested online, such as for call center applicants. The tools allow for instant translation between different languages of assessment tests. This tool was developed by Profile International, a Texas-based provider of employment assessments. Other developments such as video-conference specialized sites and online executives recruitments are leading to more companies using e-recruitment as at least a secondary method of recruitment. Arena Knights Bridge, an American IT company, conducts video-based interviews with its potential employees. Only the shortlisted employees are met in person. Cisco also wanted to do the same.

Technology

History of Educational Technology

It is not possible to determine who coined the term educational technology. Different educators, scientists, and philosophers have formulated different definitions for Educational Technology. Educational technology can be described as a complex and integrated process that involves people, procedures, ideas, devices and organizations. Technology from various fields of science is used to implement, evaluate, and manage solutions to all aspects of learning.

The five stages of educational technology have been broadly defined.

The use of aids such as charts, diagrams, symbols, models and specimens is the first stage in educational technology. Educational technology is a synonym for audio-visual aids.

The second stage in educational technology is the “electronic revolution”, which saw the creation and establishment of advanced hardware and software. The educational scene has been transformed by the introduction of audio-visual aids such as tape-recorder and radio, tape-recorder, magic lanterns, television, radio, and projector. These sophisticated tools and equipments were used to effectively present instructional materials. This is the educational technology concept.

The development of mass media, which led to the ‘communication revolution’ in educational technology, is the third stage of education technology. Computer-assisted instruction (CAI), which has been used in education since the 1950s, also gained popularity during this time.

The fourth stage in educational technology can be identified by the individualized process of instruction. Programmable learning and programed instruction gave rise to a new dimension in educational technology. The self-learning system was based on self-instructional material and teaching machines.

The concept of system engineering, or system approach, is the latest in educational technology. It focuses on language labs, teaching machines, program instruction, multimedia technologies, and the use of computers in instruction. Educational technology, according to this definition, is a method of planning, carrying out, and evaluating the entire process of teaching and learning based on specific objectives.

Education technology in the Stone Age, Bronze Age, and Iron Age
Despite the uncertainty surrounding the origin of the term educational technology can be traced back at the time of the three age system periodization human prehistory, which consists of the Stone Age and the Bronze Ages, as well as the Iron Age.

The Stone Age was a time when simple technological innovations were of paramount importance. These included the ability to light fire with rubbing stones, making various utensils and weapons from stones, and clothing practice. A small number of Stone Age people were able to build ocean-worthy outrigger boats to move across the Ocean. This was how they began to learn about the ocean currents, weather conditions and sailing practices, as well as star maps. Polished stone tools were used for agricultural purposes during the Neolithic period. They were made largely from hard rocks by digging underground tunnels. This can be considered the beginning of mining technology. Even after the appearance of iron and bronze, polished axes proved so useful that people still used them for clearing forests and setting up crop farms.

Stone Age cultures did not leave any written records, but archaeological evidences showed that they moved from nomadic to agricultural life. Prehistoric tools found in museums and cave paintings such as Altamira Cave, Spain, and other art from prehistory, including the Venus of Willendorf, Mother Goddess, Laussel, France, etc. These are just a few of the evidences that support their cultures.

The Neolithic Revolution of Stone Age led to the appearance of Bronze Age, which saw the development of agriculture, animal husbandry, and permanent settlements. Bronze Age people developed metal smelting to further their practices. Copper and bronze were later made from an alloy of copper and tin.

Iron utensils, which were more durable than their bronze counterparts, were replaced by Iron Age people who learned how to smelt iron. The Iron Age, in many Eurasian cultures was the final period before written scripts were developed.

Education technology during the period Ancient civilizations
Paul Saettler (2004) says that educational technology dates back to when ancient cultures created pictographs and sign writing to transmit and record information. There are many instructional techniques or sets of procedures that were developed to help a culture. These methods can be found at every stage of human civilisation. They have been supported by numerous investigations and evidences. The technology of instruction that reflects specific social and individual behaviours to create an educated society became more complex as the culture advanced. Each significant shift in educational goals and objectives over the centuries has led to diverse technologies for instruction.

The rise of ancient civilizations was the catalyst for the greatest technological and engineering advances. These innovations influenced and educated other societies around the globe to adopt new ways and practices of governance and living.

Indus Valley Civilization, an early Bronze Age civilization, was found in the Indian Subcontinent’s northwestern region. The Indus River basin of Indus and the Punjab region was where the civilization flourished. It extended up to the Ghaggar–Hakra River Valley and the Ganges–Yamuna Doab. (Most of this part is now under Pakistan and western India, but there’s a small part that extends up to southeastern Afghanistan and the easternmost parts of Balochistan, Iran).

The language the Harappan people spoke is still a matter of debate. Their writing is thought to have been either a pictographic or cursive script. There were about 400 signs in the script, but there were many variations. The direction is generally written from left to right in scripts. The majority of the writing was found on sealings and seals that were likely used in trade and administrative work.