Month: January 2022

Sports

Three Reasons Why You Need a suncity Betting System To Make Money with Your Sport Picks

Sports betting is a popular way to enjoy suncity and make money. Many people believe that to enjoy the hobby you must be a professional or a skilled sports analyst. However, this is completely false. Many people who gamble on sports can make a great return on their investments. Certain sports betting systems will make it easier and let you enjoy the experience even more. These systems allow you to make money, and can be used as an additional source of income.

Although some people have lost money on sports, others are able to consistently make a profit. What is their secret? They will almost always follow a sports betting strategy. Here are three reasons to use a betting system for sports wagers.

The Best Picks.

It’s all about choosing the right teams when betting on sports. It is important to make the right choices and many people don’t know where they should start. Some people don’t have the time or ability to learn statistics and odds. You can only be a successful sports bettor if you are able to correctly pick the players and teams. These are the things that sports betting systems can do and will give you the best chance of picking the best teams. It is about making the best predictions and using stats to help you make your decision. There are many factors that could affect the outcome. To try to come up with your own system takes a lot more work and time.

Return on Investment

Betting on sports does not require you to be a fan of the sport. As long as you have enough money and a good understanding of the teams that are best, you can make the right wagers and get a good return on your initial investment. It can be fun to watch sports, but placing a wager on a team will increase the thrill of the game. Most people don’t realize that betting on sports can make a lot of money and that it is a smart idea to invest in the sport. Sports betting is an investment that people treat as another component of their portfolio. It is possible to make a steady gain of 2% per day with a solid betting system.

No special skill

Contrary to popular belief you don’t need to be a skilled gambler to make a profit from sports betting. However, you will need to have access to a legitimate sports betting system as well as the ability to work with the right people. The process is made easy by the fact that all the research and work will be done for your. It is all about choosing the right teams. However, with the help of the sports betting system, this becomes much easier. Many sports betting systems will send you the plays for the day. All you have to do is complete them. Only one thing you need to do is maintain a solid money-management strategy. You can get nice returns on your investments for a long period of time by combining the sports betting system and a solid money management strategy.

Sports betting is a great way to get involved in sports. You will enjoy the game more if you bet money on a match. Many people admit that sporting events can be boring, unless there is something at stake. Many people avoid sports betting because they don’t know what to do. You can enjoy sports more if you have the right information. A sports betting strategy is a great way for you to relax and make some money.

beauty

Do You like people? It’s a must to be a top makeup artist in bangalore!

Are you a person who likes to make people feel good? Being a makeup artist has many benefits. It is a way to make people happy, confident, and excited. Your client will feel amazing when they look great. It is a joy to be part of such a transformation. You must be able to relate to people in order to become a great makeup artist. Let’s take a look at three.

Confidence

You must show your client that you can apply top makeup artist in bangalore. It is intimate and personal to apply makeup. When you apply someone’s makeup, it is often your first encounter. You don’t know them so it is important to establish trust quickly. Confidence in your work will help your client relax and allow you to do your job. They will feel nervous if you’re nervous or unsure about your work. This is not a combination that will produce a positive result.

Your clients will be more relaxed if you approach them calmly, confidently, and reassuringly. Your clients will feel more relaxed and happy when they know they are in good hands.

Friendly Attitude

A makeup artist must be a people person. It’s not a career that you would enjoy if you aren’t comfortable around people. People will notice if you’re kind, friendly, sincere, and honest. They are more likely to hire your services if they find you pleasant to be around. Your clients will be more likely to refer others and ask for your business again if you are friendly and positive. The cheapest and most effective way to grow your company is through word of mouth.

Keep Calm, and Go On

You’ve heard the expression “keep calm, and go on.” This is a great saying for makeup artists. It is often exhausting to complete the job on time. Sometimes you may feel like you are in an impossible situation. You’ll feel overwhelmed, have too many things to do, not enough time, stress, and a chaotic environment. All of these things are possible. Keep your cool. Being calm and composed under pressure will make you a better leader and help you do a great job regardless of what is happening in the world.

You have three key skills to help you build a successful business as a makeup artist.

Health

Building muscle supplements without going to the ER – Please choose wisely

These are the best muscle-building supplements, both the good and the bad.

Anabolic Steroids
Androstenedione
Caffeine
Clenbuterol
Creatine
DHEA
Ephedra/Ephedrine
GHB
hGH
HMB
L-carnitine
Protein
AnabolicSteroids

SOURCES: There are many hormone drugs that can be ordered by prescription. Bodybuilders also have the option to purchase them on the black market.

CLAIMED BENEFITS

Used in conjunction with vigorous strength training, steroids can significantly increase lean muscle mass and create an “Arnold-Schwarzenegger” look.
Jean-Claude Van DAMMMMMM! You’re looking great! !

POTENTIAL DOWNSIDES
Breast development clenbuterol for sale acne, as well as serious health issues such heart disease, liver tumors and infertility, can be caused by this substance. The NFL, NCAA, and the International Olympic Committee have banned it. There are always loopholes to the system.

Androstenedione
SOURCES
Although there are increasing pressures to change andro’s classification from a “supplement drug” to a a “medicinal medication”, health-food stores are under increasing pressure.

CLAIMED BENEFITS

Similar muscle-building effects to anabolic steroids.

POTENTIAL DOWNSIDES
International Olympic Committee, NCAA and NFL have banned the use of this method in men’s and ladies’ tennis tours. Although limited research has been done, the results show mixed results. Most studies have shown little or no effect on muscle strength. Similar health risks to steroids.

Caffeine
SOURCES
You can drink coffee, tea, and many other carbonated drinks.

CLAIMED BENEFITS

It stimulates the central nervous systems. This can cause your body to burn more calories during endurance training and spare energy for a last “kick”.

POTENTIAL DOWNSIDES
It is relatively safe and moderately effective when taken in appropriate doses. However, high doses can cause irregular heart rhythms and tremors. High-dose consumption is prohibited by the NCAA and Olympics.

Clenbuterol
SOURCES
Asthma medication is only available with a prescription.

CLAIMED BENEFITS
Research on livestock shows that these drugs can reduce fat and increase muscle mass.

POTENTIAL DOWNSIDES
Although the effectiveness of these drugs in muscle building has not been proven in humans, elite athletes believe they work. Side effects of these drugs have not been established.

Creatine
SOURCES
Natural substance found in meat, and sold as a supplement in health-food shops.

CLAIMED BENEFITS
Increases strength and provides more fuel to muscles.

POTENTIAL DOWNSIDES

Fluid retention is what causes creatine to cause weight gain. There are no studies that have examined side effects of long-term Creatine use in teenagers.

DHEA
SOURCES
As an over-the counter supplement, you can also get a testosterone precursor.

CLAIMED BENEFITS

DHEA can increase the supply of testosterone in your body, which is basically what steroids do.

POTENTIAL DOWNSIDES
DHEA does not appear to have any muscle-building effects in any study. Supplements are unnecessary for teens who have more natural DHEA that they need.

Ephedra/Ephedrine
SOURCES
This stimulant can be found in many over-the-counter products including decongestant cold remedies and the herb ma huang.

CLAIMED BENEFITS

Ephedra, which is similar to caffeine, stimulates adrenaline production, increases metabolism and may help burn fat. Ephedra can sometimes be combined with aspirin and caffeine to make a fat-burning combination.

POTENTIAL DOWNSIDES

Ephedra has not been proven to be a significant benefit for sports performance. Too much Ephedra can cause irregular heartbeats, convulsions and seizures. Since its introduction, 17 people have died from an overdose of ephedrine.

GHB
SOURCES
GHB was originally developed to treat uncontrolled sleep. However, it has earned a bad reputation as both a recreational drug and as a drug that can be used for “date-rape”.

CLAIMED BENEFITS
Bodybuilders believe that GHB can be used to build muscle by increasing the levels of human growth hormone.

POTENTIAL DOWNSIDES
GHB has caused serious injuries or even death to many athletes. Phoenix Suns forward Tom Gugliotta, who took a GHB-styled supplement, fell on his team bus and nearly died in an emergency room at a Portland hospital.

hGH
SOURCES
You can get prescription drugs to treat certain developmental issues; the black market also offers human growth hormone (hGH).

CLAIMED BENEFITS
High doses of hGH can be used to build muscle and strength. In 1996, the Atlanta Olympics saw hGH be used most by strength and sprinters.

POTENTIAL DOWNSIDES

True hGH can have a number of side effects, including the premature fusion growth plates in teens, which can cause permanent stunting of growth.

HMB
SOURCES
HMB is a protein-derived compound that can be used to increase the size of cattle. It’s also available as a supplement.

CLAIMED BENEFITS
HMB is said to build muscle and prevent protein from being broken down. It may also reduce body fat.

POTENTIAL DOWNSIDES

Numerous studies have not shown any significant side effects from this supplement.

L-carnitine
SOURCES
A form of amino acid that is sold as a supplement.

CLAIMED BENEFITS

This product is claimed to help you lose weight and increase strength. Others claim it may reduce lactic acid. Lactic acid is a side effect of exercising that can limit the intensity of your muscles’ work.

POTENTIAL DOWNSIDES

Your body can produce all the L-carnitine you need. Supplements can often be contaminated with another type of carnitine which lowers the beneficial L-carnitine levels in your body.

Protein
SOURCES
Powdered protein supplements are available.

CLAIMED BENEFITS
Whey protein supplements are quick and easy sources of high quality protein that can be used to rebuild muscles damaged by strength training.

POTENTIAL DOWNSIDE
It’s expensive. It’s expensive. You can get all you need from a regular diet of chicken, fish and eggs. There is no benefit to taking protein supplements unless you are replacing high-fat sources like cheeseburgers.

Health

Are your healthy foods making you sick?

Healthy eating is essential.

How can this be?

Do you eat healthy, but not feel really healthy?

They are passionate about healthy eating and health, but they are still not healthy.

They will never get healthy, no matter what.

Are they born with “bad genes”? Do they have “bad genes?” Are they predestined to be sick? Is there another explanation?

Are you or someone you know imagining yourself in this situation?

Let’s take a look at what it means for you to be healthy.

You are more likely to be healthy when you’re in good health.

– feel good

Have a lot of energy

Have a zest for living

Positive thinking is key

Vitality for body, mind, and spirit

Your health is at its best when you are healthy.

Balanced body chemistry

– Cells are fed down to the cellular level

– The body absorbs all nutrients it requires

– Body is running like a tuned machine

How is it possible that people who work hard to be healthy are unable to attain excellent health?

It is not enough to have a healthy lifestyle, exercise regularly and a positive outlook. You are unique. You are the only one on this planet. You are unique. To realize your full health potential, you must meet your individual needs.

Some people are strong and fit, regardless of how they live their lives. They are among those fortunate enough to be born with strong genes and don’t have to work hard to stay healthy.

There’s hope for you if you aren’t one of these people. It takes a little bit of detective work to find out.

First, healthy foods can be classified according to their nutritional content and potential health-enhancing benefits. However, not all healthy foods are healthy.

Some people are allergic to dairy, eggs and peanuts. You might be one of these people or know someone with food allergies. Some people may have life-threatening reactions to certain foods. Others thrive on them.

Most food allergies are immediate or occur within two hours.

Hidden food allergies are another type of allergy that can cause a reaction within a few hours to three days. It can lead to migraines, stomach upset, fatigue, skin conditions, and other ailments that you wouldn’t normally associate with food. These are known as food sensitivities and food intolerance.

Your body reacts to inflammatory foods. If you continue to eat foods that are not tolerated, your health will decline.

Let’s say you are allergic to salmon or broccoli. All you’ve read about them is that they are healthy foods that protect you against things like heart disease and cancer. Because they are so good for you, you eat them often.

Instead of feeling better you actually feel worse. Your joints are becoming stiffer. Your skin is breaking out. You are experiencing frequent headaches. You’re frustrated. You are doing so much for your health, but instead of feeling better you feel worse.

Do you think this sounds like you?

Food sensitivities can be very subtle. Many people don’t know they are sensitive to certain foods. It can be difficult to determine what foods are sensitive.

An elimination diet is a way to solve this problem on your own. It can be difficult to identify all sensitive foods. I have found that most people don’t stay with an elimination diet long enough to discover all their sensitivities.

The ALCAT Test is a quicker way to determine your food sensitivities. This blood test tests the immune system that is responsible for food sensitivities. It can be used to identify your immune response. You can determine if you have severe, mild, moderate, or mild food sensitivities or none.

You have the option to test 100-200 different foods. Within two weeks, you will have a report that lists all sensitive foods and the level of sensitivity. It’s as easy as that. Imagine how much time it would take you to test all these foods on an elimination diet.

Uncategorized

Are you a highly effective educator who is engaging and highly effective?

Anyone can learn. Every day, we teach each other. We give each other instructions for things like cooking and putting together furniture. Teaching someone is different from educating them. You should be aware of the differences between formal and informal learning. One example of informal learning is following a recipe to learn to cook. Formal learning, on the other hand, is done in a classroom. It usually includes evaluation and assessment. Although it may seem like teaching and educating are one thing, the differences lie in the context or place where the learning takes place.

The same distinction is made between teaching informally (giving instruction) and teaching students in formal classroom settings. Education can be a full-time profession or part-time. There are many reasons why someone might choose to teach. An adjunct professor, a traditional full-time professor, may be responsible for teaching, research, and publishing scholarly work. A community college, traditional college or online school can have an adjunct instructor. A facilitator, instructor or professor is a term that describes someone who teaches students in higher-education. This is crucial because there is no job title that includes the word educator.

These are the questions I’d like to answer: What does it mean to be an educator then? Is it something other than the job title? My experience in higher education has taught me that being an educator isn’t an automatic process. Teaching adult students does not make them an effective and engaging teacher. It is possible to learn to teach rather than to instruct, but it takes a commitment to the profession.

What does it mean to teach?

You can consider teaching as part the traditional primary education system. These classes are teacher-led, and students learn what to do. The teacher is the expert who directs the learning process. Teacher is someone who has high-level training and engages the minds of students. This teacher-led approach to instruction continues in higher education, particularly traditional college classrooms. Because of their experiences in primary education, students have grown accustomed to the teacher being at the forefront of the class and delivering information. Students learn from the instructor and are required to take required exams or do other learning activities.

Teachers in higher education are sometimes called instructors. They are subject matter experts with extensive content knowledge and are often hired as instructors. Most teachers must have a minimum of a certain number of hours in their subject area to be eligible for the job. Professors may be used to describe teachers in traditional college classes. These positions require a terminal degree and additional research requirements. Teaching can be used to refer to someone who guides the learning process by telling, directing, and instructing students. The professor or instructor is the one in control, and students are expected to follow his instructions. Let’s think about this: If teaching is at the core of what it is, how is that different from educating students? Are teachers the same role as educators?

What does it mean to be an educator?

As a way to understand the role of an educator, here are some definitions. The term “education” means to give instruction. “Educator” is the person who gives instruction. Teaching is closely linked to providing explanations. These definitions have been expanded to include an “educator”, who has both academic skills and is skilled in teaching.

Skilled in Instruction: An educator should have a solid understanding of the art and science of classroom instruction. They must also know which instructional strategies work best and what areas need to be improved. Experienced educators create methods that bring course material to life, adding context and encouraging students to learn through class discussions or other learning activities. As every interaction with students offers an opportunity to teach, instruction also includes all communication.

Highly Developed Academic Skills An educator must also possess strong academic skills, and writing skills are at the top. This requires a strong attention to detail from the educator. Teaching online classes requires that you have strong academic skills.

In the list of essential academic skills is the use of appropriate formatting guidelines according to the school’s style. Many schools use APA formatting guidelines to format papers and work with sources. If the writing style is not well-mastered, an educator can’t provide feedback or guide students effectively.

A Strong Knowledge Base: To be an educator, you need to have a solid knowledge base. This knowledge base should include subject matter expertise as it relates to the course(s) they are teaching. It also needs to contain knowledge about adult education principles. Many educators have completed the required hours, but may not have much experience in the subject they are teaching. These educators can still teach the course if they read the textbook and learn how to apply it to current practice.

Schools hire adjuncts who have extensive work experience, not adult learning principles. The majority of the instructors who have strong adult education knowledge have acquired it through professional development. This was my goal when I chose a major to earn my doctoral degree. I wanted to learn how adults learn so I could become an educator.

 

education

Fatal System Errors in America’s Education System

Seven Reasons Why the U.S. Education System is Fail!

 

A Facebook post that contained simple questions for university students about historical facts, events, and people in our government was posted recently. It was amazing to say the very least. Abject failure and inability to identify any of the people, places, or events. I repeat… NONE.

 

The U.S. formal education system was created to provide basic education to the masses to meet the needs of the industrial revolution. It’s quite simple, right? It’s quite simple, right? Since then, there has been no measurable evolution or redefinition of the educational system. This is frightening because it will lead to the country’s failure step-by, bit-by–bit, until we become a social collection.

 

Let’s look at the causes and find solutions.

 

1. Closed for Business

 

Schools are dependent on community standards and financial constraints based on community support. Schools are closing at alarming rates across the country. A school closing is rarely an option that meets the needs of the community, or the needs of students.

 

It seems that there is less concern for the children’s education in the community than the economic needs of the school’s location or the available resources. This is what happens when the federal government is not there. They are partly to blame. While the government speaks of the need for quality, affordable education, they insist that school systems follow federal mandates that bind them to political wills. Federal support is not enough.

 

2. Two-Gallons of milk in one gallon jug

 

How many children can you squeeze into a classroom while still being able to teach effectively? It depends on whether you want to teach or provide daycare services. It’s a harsh reality, but consider the purpose of schools today. They house your children, feed them, and take care of their needs for approximately 6-7 hours each day. They provide basic discipline and food so they don’t get to go home. Yes, you must administer it. In a chaotic environment where safety is not guaranteed, teachers must discipline children. Education takes the back seat to basic needs that parents cannot or are unwilling to provide. What about education? There is not enough time to teach them, so caring for them is more important than teaching them.

 

Secondarily, because of the constraints of federally-mandated guidelines, the children are taught in a cookie-cutter style standard of personality-limiting, creative-minimizing and individually-restrictive processes to get them to their adulthood. Basic education that meets basic standards and performs to meet everyone’s basic needs. It is difficult because it is done within crowded classrooms, where teachers must “teach” more students than they can handle. Is that really effective?

 

3. Do what you’ve always done and you’ll get what’s yours!

 

If their parents are not well educated, how can we expect our children excel? This cycle of low education will lead to more children with poor education, which will in turn produce more children with poor education. Because of the current economic downturn or lack of opportunities, parents are often too busy to provide for their children’s education at school. Because parents lack the experience and foresight to direct a young person on the right path, it is crucial to involve them. This system is ineffective and leads to a country that will fail its students and threatens the nation’s future. It doesn’t matter if you’re poor and struggling to earn a living, or if your career allows for enough time to care for your children at home. Education suffers in any case.

 

4. Never Say Die!

 

Once, I was told I was stupid. I was once told I couldn’t learn anything because I didn’t have the ability to comprehend or understand basic concepts that normal people would know. Can you see? Today, I’m pursuing a doctorate of education. Highly educated, holding multiple degrees. Formally recognized for my teaching skills and performance as an educator. That’s it!

 

A child must recognize their value and worth as an individual if they are to be challenged. Every child has the potential to be gifted and talented in some way and should be acknowledged immediately and consistently. Yes, there will be failures but that is also part of the learning process. Individualized learning platforms, initiatives, and support are essential to educational success. Talented and gifted programs demand that each child is recognized and advanced for their unique gift, rather than the initiative being open to all students. If given the chance, every child can reveal their gifts. Why should we limit the potential for other children to excel simply because someone doesn’t recognize their talent? Beyond me.

 

Personal prejudices, as well as the nuances of economic and social availability in each school district, are behind this lack of diversity in education. It is shameful that not all students have the opportunity to be acknowledged for their contributions to society.

 

5. There is a Step to the Prep

 

The U.S. Bureau of Labor Statistics (US Education Department) reports that 80% of high school students graduate. This is a record high. It sounds amazing, doesn’t? It doesn’t, because around 80% of high school seniors can’t pass basic proficiency exams and/or read at a basic level. Their ability to comprehend and read is the foundation of a successful future. Unfortunately, it’s failing badly. We are not able to teach our children without prejudice because we have a political-correct mindset and are unwilling to admit we are failing. What’s the problem? What is the dynamic here? Standards, money, acknowledgement, and social constraint?

 

What will their future look like if less than 40% of graduates are able to read and do basic math? They are at best poor because they are not prepared for failure and don’t have the education to realize it. They lack the necessary skills to learn and are not ready for every aspect of their lives. This seems like a way to socialism.

 

6. Teacher to Preacher

 

There are few teachers who would be willing to give up their future to pursue low-paying academic careers. Get involved as a teacher. Teacher innovation education is becoming more tech-supported as student education. Teachers are no longer proud to be teachers. They now choose more industrial careers that use their basic education. It pays more and is more flexible. In order to provide quality education, teachers who are not qualified must be qualified. Cultural shifts in classrooms require an academic shift in recognition and use of qualified teachers, who must be able to teach at higher levels.

 

Distance learning allows for personalization and individualism in the process. It also allows teachers with less education to do office-like academics rather than teaching-like activities. Teachers who do not meet the highest standards of education will have students who are poor and will continue to be so. We will have quality educated people if we pay teachers more and expect them to do better. It is absurd that teachers earn nothing and ball players make millions. This one needs to be rethought.

 

7. Girls will be girls, and boys will be boys!

 

They will. Today, there is a wide gap in the gender composition of students in schools. Recent examinations of student diversity in education have shown that STEM programs are experiencing a shrinking range of student diversity. The academic landscape is changing from one dominated by male students to one that is more gender-friendly. Today, women are able to do as well or better in math, science technology engineering, and math than their male counterparts. This is a significant shift that was previously overlooked and not recognized.

 

Global competition demands that everyone is equally qualified to perform and defend the right to opportunity, regardless of their gender, race, creed, or social status. We must develop more diverse communities and make sure we have better-educated future citizens.

 

Technology

Marketing Tips for Small Businesses: Social Media

Social media marketing: Will it bring results for my company?

It is clear that social smm has seen a dramatic increase in popularity over the past few years. With more than 800,000,000 active users, Facebook is more than twice as large as the US population!

It has seen a tremendous growth and millions of people now post more business and personal information online than ever before. This is happening at lightning speed, with thousands of tweets, posts and uploads every hour.

Sensis Pty Ltd commissioned recent research from the Australian Interactive Media Industry Association. (May 2011 p. 10). It found that 62% of Australian Internet users visit a variety social media sites. Many of them visit every day, while others only visit a few times per week. With millions of potential customers using these sites every day, it’s not surprising that many businesses have included social media marketing in their marketing plans. It is important to understand how these sites work and what it takes to maintain or resource your business presence. You can leave an online footprint that lasts a lifetime so be aware of how it can impact the perception of your brand. Consider whether social media is the right choice for you business.

1. Understand first – Understanding how social media works and its uses is crucial. What is the social media strategy of businesses and individuals? What gives them success? You may be wondering, “How do I get this done?” You could try it yourself by creating a personal account and then testing the features. Or you could ask a friend to show you their account so you can follow along. You could also search Google for a topic you are interested in and view the videos tutorials.

2. Understanding your purpose – What’s your purpose for using social media? What are you hoping to accomplish for your company by using social media? It is crucial that you clearly identify the purpose of social media participation (or any other marketing activity). It is important to understand why you are participating in social media. What are you hoping to accomplish? Are you looking to increase brand awareness, connect with customers, or find new sales opportunities? Be realistic about your expectations and what you can achieve.

3. Which social media sites are the best for you if you’re going to be active on social media? There are many social media platforms available. Which one is best for your company? Consider where your target audience might socialize online. Then consider how much time and resources you can devote to managing and maintaining your site. Which one is right for you? Some might be better suited than others.

4. Quality Content – Before you decide to use social media for your business, you should carefully consider how much and what quality information you will be sharing online. It will likely stay there for a while so make sure you are providing accurate, reliable and valuable information. It must be pertinent, or people won’t read it.

Engaging in social media is a great way to meet new people.

It’s cost-effective. You can set up many accounts on different social media sites for free.
Huge global audience.
This allows you to get feedback and communicate with customers instantly.
This marketing channel provides your business with additional channels to market your products, brands, or organisations.

Businesses need to understand that social media can present certain obstacles.

Resources You must be willing and able to dedicate the time required to create new content. It is crucial to assess whether you have the time or the resources to manage your social media accounts effectively.

You give control of your brand and marketing to your target audience by handing it over You should be ready for both positive as well as negative comments. Even if your company does not have a Facebook page, you should remember that customers can comment on their blogs or other public forums regarding your products and services.

Measuring ROI – With the introduction of web tracking tools and analytics tools, it was possible to measure the success of specific online advertising campaigns. You might not be able see the results of your social media campaign immediately due to the nature of the medium. Although your social media efforts may allow consumers to ask more questions and engage with your brand, it is unlikely that they will have an immediate effect on sales. There might be a delay.

How is social media being used?

The growth in social media usage has been rapid. However, more research on site usage and consumer behavior will allow us to gain insight into the tasks and transactions that people do when they visit social media sites. The top three reasons for using social media sites were, according to the Sensis Social Media Report:

1. To catch up on family and friends.

2. To share photos and videos.

3. To coordinate parties and other activities.

Based on responses from 490 Australian telephone respondents who claimed to use social media sites like Twitter and Facebook, the Sensis Social Media Report, Sensis Pty Ltd (May 2011 p. 18). These survey results show that people still use many of these sites for their fundamental purpose. I.e. To socially interact with their friends, family, and peers. While I don’t deny that 15% of respondents used social networking sites to learn about brands and businesses, and there are many excellent case studies of social media campaigns that have been launched using Twitter and Facebook, I believe it is important to remember that social media marketing, just like traditional marketing and advertising, must include the essential elements for any campaign to succeed. Remember that online marketing follows many of the same rules as offline.

Research suggests that consumers still look at company websites more often than ‘fan pages’ when making purchasing decisions. Additionally, a company’s website is a more reliable source of information. Only a third of respondents admitted to being influenced by fan pages in their buying decision, while nearly half said they prefer company websites.

Social media seems to be here to stay. The Web 2.0 revolution and the Internet are expected to continue evolving, changing the way we communicate, do business, and interact with each other. It is clear that consumers have more power online to voice their opinions, preferences, and needs. Businesses need to find ways to address these changing customer relationships to capitalize on these markets and opportunities.